Armistice Coffee
Branding
Logo
Illustration
Packaging
Marketing
Social Media
About
With two locations in Seattle, Armistice is already proving to be a community favored study hub, hang out spot, and second home for all ages.
When I started working with Rebecca Smith (co-owner of Armistice) the first location had just launched with one logo (which had been outsourced overseas). My role was to help her shape the brand into the coffee company of her dreams. I was in charge of graphic design, social media, along with marketing responsibilities.
Identity
My work began with logo adjustments, which led to the creation of a lettermark. The lettermark allowed easy in-house branding of cups (with stamps registering >90% of the lettermark vs the old logo at <50%). The logo was then applied to the door, along with a roasting statement next to the roaster (copy edited and written in part by me).
After deciding on suiteable fonts to compliment the logo I developed a system for printing coffee bag stickers in-house to minimize business expenses. The design of the label features geometric shapes for each variety of coffee to invoke a feeling of certainty, which correlates to the consistency of the coffee.
Website
Following this I set up the website, preparing Armistice for the online marketplace. This included photography, asset creation, and web development.
Artwork
Artwork created for Armistice hid easter eggs which made it delightful. The premise of the seasonal ghost A-frame is that ghosts need coffee to stay up all night in order to haunt, even if they’re rather messy at consuming it. The savannah cat drinking out of a bottle and resting on the roaster is a nod at Rebecca’s own cat Archer who, in his meschivious nature, is likely to spill a bottle (he doesn’t consume alchohol don’t worry!)
Brand Discovery
During my brand discovery sessions with Rebecca Smith we arrived at a brand promise “we do what we, so you can do what you do” which is now featured on new packaging (designed after our partnership). Along with this statement the packaging features my illustration of Archer on the roaster. Photo courtesy of @armisticecoffee Instagram.
