Group14

Board Decks
Environmental Design
Wayfinding
Animation Systems
Video
Photo
Sound Design
Design Systems
Press Kit
Social Media 

About

Group14 is driven by the idea of electrifying everything, and this important yet simple idea has allowed them to build a powerful answer to todays energy issues. When I joined Group14 the lack of a visual brand story was evident and I planned to change that.  

Environmental Design

I began this project by studying the building blueprints to create an elevation drawing, then I concepted supergraphic ideas. The brand design system includes dot tape - an asset I used to tie the supergraphic together from the South East to the South wall. To add mystery and suspence the logo is slightly cropped at the top - this effect adds grandeur and enables the graphic to feel larger than the building.

Animation

To develop social media content more efficiently I developed a design system with animated elements. Using Duane Kings brand guidelines I created a visual style for all of Group14’s video content. This allowed marketing to highlight any area of the business with photos or videos and have copy overlayed.


Animating the outro was it’s own project. The supergraphic project gave me the idea to tie together the dot tape to the logo using animation. Group14’s technology Dryrolysis™ and Siligenesis™ are both represented in the outro when the dot tape is half filled, turning to fully filled. My idea was a smooth swipe that was almost fluid: on the right you can see a gif at 25% speed - as well as a full speed video with sound.


A video design system would not be complete without a memorable outro sound, and I found two sounds to layer for that desired effect. These sounds had multiple sources of inspiration, and thus the pitch had to be adjusted to create the sound in mind.

Press Photos

On multiple visits by Governor Jay Inslee to Group14 I was tasked with capturing photos and videos, documenting the visit for social media and press. All approved video content I developed for Group14 was compiled into a press kit.

Storyboard & Video

I was tasked with creating a video of the Battery Active Material process - it had to hide a few proprietary steps and be visually engaging to retain viewership. To begin I storyboarded the scenes: multiple people were going to be involved and that meant workers leaving the floor so I had to know ahead of time what role everyone had to avoid wasting time. The locations had to be approved and prepared so each shot was roughly accounted for beforehand in the storyboard. Creating quick concept sketches of the video allowed transparency in the process, and sped up the process of capturing footage and editing.

Talking Head Video

Creating the talking head video took a lot of planning and gear prepping. I managed the setup of the cameras, mics, lights, and post production. The execs were being recorded on lav mic and boom mic, with 2-3 cameras in each video.


That then moved into a process of file management, picking selects, editing and reviewing the clips. After all the select clips were synced with audio it was cut and color graded.


I advised the team on Youtube strategy, provided brand assets, and thumbnails for starting the Group14 page. The videos are published on Youtube, used in email marketing campaigns, social media campaigns, and more.