Limeade
Whitepapers
One-Pagers
E-Books
Illustration
Patterns
Concept Design
Brand Guidelines
Social Media Strategy
Video
Photo
About
Limeade is a SaaS company based out of Bellevue, WA. Boasting an extensive clientel and award winning solutions to employee well-being they are striving towards a better work environment for everyone.
American Airlines
The American Airlines Journey to Well-Being program included a physical event component which needed to be co-branded. I was tasked with designing logo lock-ups in vertical and horizontal orientations, along with various mock-ups for the requested applications.
The project guidelines were limited to the brand guidelines provided by American Airlines and Limeade. With this ambiguity I took initiative to design a logo that perfectly blended the two brands, and showcased it on multiple mockups (as it was made to be used on swag and print)
Video
Videos produced for Limeade varied from internal communications to personal client messages from Henry Albrecht (CEO of Limeade) as displayed on the right with a video message to the team at Disney (a potential Limeade client). My expertise in video production was utilized monthly; wherein I set up my video equipement, hooked up audio monitoring and recording devices, captured video, post-processed the footage, and delivered in multiple file sizes to the corresponding team.
COVID-19
In response to the COVID-19 crisis the care card was designed as a way to interact with neighbors while social distancing. In addition to the care card multiple infographics were developed to support working from home and helping prevent the spread of the virus.
Honda
The Honda program was being refreshed and I was tasked with curating photography (due to my role on the Limeade photography guide).
Bosch
The Bosch BeWell program consisted of designing a moving banner and curating photography.
Genesis
One of my personal favorites was the mock program “Genesis Live Well” wherein I developed a logo (Genesis), a program logo (Live Well), created a moving banner, and curated photography.
Press
In my time at Limeade the company debut on the ASX. I was tasked with taking photos which were used for press releases, such as this example from GeekWire.com
Iconography
Icon exploration for Limeade’s offerings Wellbeing, Inclusion, and Engagement was assigned by my Art Director to assist him in the Limeade brand refresh work.
E-Books, Whitepapers, and One-Pagers were heavy on layout and data visualization. Included are some of my pages showing the general focus of the content.
Conference Design
Limeade holds a yearly conference named “Engage” for clients/potential clients to attend. Multiple designers were tasked with creating their own conference branding pitch that stretched the Limeade brand (as a way to experiment with aesthetics without implementing any permanent changes).
My pitch was built around the concept that branding can engage with the viewer. The two dimensions that my branding fills are sunrise and sunset, the color palette reflects this, featuring colors one encounters at a beach sunrise/sunset. The animation I developed for the logo treats the letter “A” as a window into the location of the conference (Carlsbad, California), pulling the viewer in and out as a teaser. The rest of the branding stays light and fun natured, treating the logo as a variable font wherein certain letters are stretched. The primary logo keeps only the letter “A” stretched while secondary logos might feature any one of the letters inside engage as stretched.
Social Media Strategy
My social media content creation and posting strategy was created to assist the social media manager at Limeade with her and help develop a fast workflow. In my document I shared valuable data regarding social media algorithms and my knowledge about generating content to grow a niche following, which would help their brand awareness and create customers.
